noun || yəNG ˈhefā

Alexandra Bunch is the owner and Creative Director of LOCAL EUROPEAN.



YJ: What’s your current hustle?

AB: Right now 90% of my energy is directed toward getting Local European off the ground. It’s so much, from creating silhouettes, getting patterns made, to sourcing fabrics it’s all very new to me and I want to make sure i’m doing it right and having fun while doing so. The other 10% is dedicated to doing the things I have to do in order to continue making my dream brand a reality.  

YJ: How did the concept of ‘LOCAL EUROPEAN’ come to life? 


AB: As I matured and learned more about myself, I started to notice a pattern in my consumption. My habits changed. Going to the mall and sifting through aisle after aisle waiting for something to catch my eye was no longer an option. The only way I could find what I wanted was to make it. What started out with me altering pieces I found at vintage stores and estate sales slowly became an idea for a brand and at that point I knew I had to do it. I’m literally creating the stuff I want to wear everyday and having the time of my life doing it. It’s weird to think about but I can’t imagine myself any other way.

YJ: What most excites you about launching 'LOCAL EUROPEAN?'


AB: Everything. Literally everything. LE is a brand but it’s also a manifestation of my creativity. It doesn’t really matter what I’m doing it’s all an adventure at this point. Even things that seem inconsequential matter so much. I never thought I could spend so much time obsessing over an item description. But if I had to pick one thing, I guess it would be the opportunity to create products that brought a similar joy into the lives of women who share my tastes.

YJ: Where do you find inspiration, when needing it? 

AB: My mom. She’s my living style goddess. She’s got this natural European flare. It’s classic, elegant, and spicy all at once. Her photo albums are working mood boards. There’s this one photo of her in a LV bodysuit and oversized white denim set (that if I knew where they were I’d wear them right now). She’s my main source but inspiration can take any form, from old magazines to architecture. I don’t really care where it comes as long as it keeps coming.

YJ: What public figures/influencers do you follow for motivation?

AB: I don’t really look toward other people for motivation. I try to be self motivated and look to channels that help me focus on being positive to fuel me. That’s what keeps me going when things get rough.

YJ: What would you say to someone who may think that their talent is not an ideal career path?


AB: I’d tell them that instead of focusing on what doesn’t feel right, they should spend more time thinking of how to make their talents work for them. Bet on yourself and pour everything you have into it. Once you find your vision, your purpose, there’s nothing anyone can say or do to keep you from bringing it to life.

YJ: If you could tell your younger self one thing about life, what would it be?

AB: I’d tell young Alex to never get hung up on her expectations of where she should be at a certain age. I’d tell her it’s ok to not know your next move, it’s ok to make mistakes. I’d tell her the worst thing she could do was compare herself to other people and that nothing of value comes easy. I’d also tell her that she should follow her heart and not overthink things. To do what she can with what she’s got and do it to the best of her ability. If she does all that, she’ll be fine.

YJ: What are you still looking to achieve?

AB: Everything! I’m just getting started, I’ve still got to launch and right now that’s my next goal. I think about the next thing when the time comes. For now, I’m going to take things one step at a time, and make sure that i’m happy with every minute aspect of the brand. If I do that I know I’m headed in the right direction.


For more of Alexandra follow her here or at LOCAL EUROPEAN