noun || yəNG ˈhefā
Is a content creator based in London.
TA: What’s your current hustle?
TO: Definitely my new cooking show, ‘Please Don’t Poison Me’. It’s a lighthearted interview show that just launched on my YouTube channel where I struggle-cook with a special guest, whilst we chit chat about their careers and life. Season 1 features 4 episodes that will be coming about every Thursday at 6pm. It’s really exciting that my other passions, presenting/interviewing, are starting to be reflected more in the content I create.
TA: Has what you’re doing now been a life-long interest?
TO: Absolutely. I would say I’ve always had a keen interest in the fashion industry. When I was younger my dream job was to be a magazine editor, so my website jtofashion.com started as a foray into that world - but strangely, now, after internships with the likes of Burberry and Oscar de la Renta, I don’t think I would enjoy working under a huge publication or fashion conglomerate. Paving my own path is more fulfilling at this stage.
TA: What’s the most memorable career advice you’ve received?
TO: The best career advice has always come from my mum. As a successful businesswoman with thousands of things on her plate, she’s taught me a lot of lessons on how to prioritise what really matters and learning when to just say no (which has been difficult for me as an innate people-pleaser).
TA: What’s been your biggest obstacle?
TO: The stage I’m in right now. I’m currently in the middle of my final year at the University College London, where I’m studying History of Art. Honestly, it’s been a lot trickier this year balancing my university workload with all the other projects I’ve been working on.
TA: If you could tell your younger self one thing about life, what would it be?
TO: I would probably tell my early-teen self that, the things you think really matter - the supposed “failures” and disappointments you’ve felt, are not as disastrous as you think. In many ways, they’ve even helped shape who you are today.
TA: Where do you find inspiration, when needing it?
TO: I find inspiration walking through art galleries and attending exhibitions. It’s impossible for me to feel uninspired around art.
TA: What has been the best moment in your career so far?
TO: I wouldn’t say there’s been a single greatest moment. I would instead say it’s a culmination of the incredible companies that I’ve been lucky enough to collaborate with so far, including Bulgari, CNN, and Bonhams.
TA: What do you that you find different about your creative process that others in your field might not do?
TO: I would say maybe the fact that my content calendar is so meticulously planned. I know most personal style blogs are able to put up new posts with a 24 hour turnover, but with my university workload, I’ve found that blog posts and social media collaborations have to be planned sometimes a month in advance.
TA: What are you still looking to achieve?
TO: A lot. But also I’m taking this year to really think about where I want JTO Fashion to go next once I’ve graduated. At the moment, I’m definitely gearing towards the interviewer/video content creator path.
TA: What would you say to someone who may think that their talent is not an ideal career path?
TO: Despite roadblocks, I would say that there’s always some way to turn a talent of yours into a career. The issue is that there may not be an obvious blueprint for you to follow, but that’s where the importance of taking risks kicks in. Remember: failing is better than never having tried.
TA: What do you see the future holding?
TO: I plan on spending the next few years fine-tuning where I would like to go next professionally. Apart from that, It’s really hard to tell where life may take you next. I’m just happy to work as hard as I can today, and let the consequences of that become my next chapter.
For more of Temi follow her here.
*Photography by Ipinayo.